For the complete documentation index, see llms.txt. This page is also available as Markdown.

Using Pipelines, Deals, and Tickets

The Pipelines area is where most day-to-day work happens.

What a pipeline is

A pipeline is a visual process board made of stages. Each stage represents where a record currently is in your workflow.

Examples:

  • New Lead

  • Qualified

  • Proposal Sent

  • Negotiation

  • Won

  • Lost

For support teams, stages may look more like:

  • New Ticket

  • In Review

  • Waiting on Customer

  • Escalated

  • Resolved

Board view

The board shows records inside each stage. This makes it easy to:

  • see what is active

  • spot bottlenecks

  • review ownership

  • move records between stages

  • understand what needs action next

List view

Depending on the screen state, the CRM may also show a list-style table view for records. This is useful when you want to scan more data in rows instead of cards.

Deals

Deals are best used for sales, revenue opportunities, or conversion workflows.

A deal can include:

  • title

  • value

  • currency

  • contact details

  • company

  • expected close date

  • priority

  • owner or assignee

  • tags

  • description

  • supporting metadata

Use deals when you want to track progress toward a commercial outcome.

Tickets

Tickets are best used for support, issue resolution, or service handling.

A ticket can include:

  • issue title

  • customer details

  • source or channel

  • priority

  • owner or assignee

  • status and stage

  • notes or context

Use tickets when the record is about helping, fixing, resolving, or following up on a customer issue.

Moving records between stages

As work progresses, move a deal or ticket to the correct stage. This keeps the board accurate and helps everyone understand the current status.

Typical reasons to move a record:

  • the customer replied

  • a proposal was sent

  • a task was completed

  • the issue was escalated

  • the ticket was resolved

  • the deal was won or lost

When to use separate pipelines

Create separate pipelines when your team is managing clearly different processes, such as:

  • sales opportunities

  • customer onboarding

  • support tickets

  • renewals

  • internal service operations

Good pipeline habits

  • keep stage names simple

  • only move records when the status truly changes

  • archive or close finished work

  • avoid mixing unrelated processes in one pipeline

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