# Instagram Channel Common Errors

### **Error: “Message not sent because outside 24 hours”** <a href="#error-message-not-sent-because-outside-24-hours-.2" id="error-message-not-sent-because-outside-24-hours-.2"></a>

This limit applies to meta channels(Messenger, Instagram, WhatsApp). If the user hasn't engaged with your bot for the past 24 hours.\
\
You can’t reach them directly. For WhatsApp, you will need to send a template message, for Messenger, you will need to send recurring notifications or one-time notification.

There aren't any good options to reach the Instagram user if they are outside of a 24-hour window. A work around is to gather the email of the user and reach them out via email.

More information here:\
<https://developers.facebook.com/docs/messenger-platform/policy/policy-overview/>